like his father, he was keen about sport and playing tennis took up most of his time. This passion finally led him to abandon his studies to makehis own life. Match after match, René Lacoste wrote the history of tennis until he became the only player within the planet (1926-1927) With seven sweep titles under his belt, he made a reputation for himself – and even earned a nickname. In Boston in 1923, his captain promised to buy for him a crocodile leather suitcase he had been admiring in an exceedingly shop window if he won his next match.
René lost, but in tribute to his tenacity on the court and in relevancythis unusual bet, the American press christened him “the crocodile.” The nickname was quickly adopted throughout the tennis world. René himself even encouraged it, asking his friend and stylist Robert George to stitch a crocodile onto the white jackets he wore when arriving onto the court. And thereupon, the legend began.
In 1930, René Lacoste married a golf champion, Simone Thion de la Chaume. Despite the actual fact golf was reserved for men at the time, this daring woman became one amongst the figures who shook up accepted customs and helped change the world.
The couple lived by the values of excellence, humility, passion and fair play – values that guided the Lacoste family and were passed right right down toCatherine Lacoste, a world team golf champion (1967). René Lacoste’s story was written by challenging tradition. In 1933, he brought a revolution to the courts within the sort of a flexible, lightweight shirt in “petit piqué” cotton, flying within the face of the regular shirts imposed on tennis players. In 1933, he founded Lacoste with André Gillier, which became the first brand to feature a logo on its clothing.
As a true visionary, he patented a muffler inserted between the strings on rackets in 1960, followed by a steel racket in 1963 that went on to win 46 sweep titles between 1966 and 1978! “Inventor! If I had to position a profession on my card, that is whati’d write. i’ve got invented my whole life.” During the 1950s, Lacoste clothing began to be exported across the world. With the event of a children’s line, this era heralded a change: the birth of a trans generational icon.
Beyond its products, Lacoste is additionally defined by a sporting spirit that continues to guide the brand’s choices today in both its collections and commitments to society and sustainability. within the freedom-loving late 1960s, Lacoste moved near the net with its first Eau de Toilette. Lacoste became the official sponsor of Roland-Garros. The brand and so the long-lasting tennis stadium have maintained a singular relationship since 1927, because the development of the underside was launched after René Lacoste and also the “Four Musketeers” of French tennis won the loving cup within the us.
In 1928, Roland-Garros was able to host the followingDavis Cup, won everywhere again by René Lacoste and his fellow players. The brand designed the fragrance unitedly with French clothier and perfumer Jean Patou.
Lacoste continued developing new ranges of chic accessories and created a line of
eyewear unitedly with designer Cahours de Virgile. Lacoste launched its first leather goods collections in partnership with designers upholding French leather traditions. Pieces included belts designed with Maison Hamon and luggage and sports bags with Sogedi. The brand inaugurated its first Lacoste casual footwear with British group Pentland, a shoe manufacturer founded in 1932. Extreme precision, the elegance of movement… Lacoste innovated everywhere again and showcased its sense of timing by revealing its first line of watches at the Basel Watch Fair.
Confirm to check out Our Collection for a few great items from Lacoste classics.
