The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to produce climbers, the company’s logo draws inspiration from Half Dome, in Yosemite parkland. By the late 1990s, the label had expanded beyond outdoor enthusiasts by specializing in street couture and since the 2000s it’s thought to bea streetwear style symbol label. In 2000, it had been bought by VF Corporation.
The North Face began in 1968 as a climbing equipment place of business in city, founded by Douglas Tompkins and his wife, Susie Tompkins. it absolutely was acquired two years later by Kenneth “Hap” Klopp.The North Face takes its company logo from a stylised drawing of Half Dome, in Yosemite park.
We are named for the coldest, most unforgiving side of a mountain. we’ve helped explorers reach the foremost unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, at an altitude of only 150 feet above water level. it had been here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a tiny low mountaineering outlet.
Soon thereafter, that tiny shop became spoken because The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the alternative side of metropolis Bay, to the unbridled possibilities of the Berkeley area, and commenced designing and manufacturing its own brand of technical mountaineering apparel and equipment.
Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to variety of the foremost far-flung, still largely untouched corners the globe. This launched a proud tradition which continues fully force today and constantly reinforces The North Face mantra, Never Stop Exploring™. By the primary 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the merchandise offering. These were the days of pastels, neons, hair dye, and mohawks; they laid the groundwork for today’s free-spirited snowsports athletes. By the tip of the last decade, The North Face became the only real supplier within the us to provide a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.
The 1990s ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. the last decade saw our debut within the sportswear market with the launch of Tekware™, an innovative collection designed to produce rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate word fit and performance. The North Face half dome logo began to appear with greater regularity on ultramarathon courses, high-country trails, and and big walls. And, because the calendar clicked toward a replacement millennium, The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of these always striving for the following horizon. Now, over 50 years after its humble grand opening, The North Face delivers an intensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so you’ll push the boundaries of exploration. We remain deeply proud to be the primarychoice of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.
There’s little telling what the subsequent 50 years hold for us. However, there’s one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the bounds of design, in order that you’ll push your limits outdoors. Never Stop Exploring.
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