Nike, Inc. is an American multinational association that’s involved within the look, development, manufacturing and worldwide marketing and sales of apparel, footwear, accessories, equipment and services.
The company’s world headquarters are situated near Beaverton, Oregon, within the Portland metropolitan area (USA). it is a serious producer of sports equipment and one of
the world’s largest suppliers of athletic shoes and apparel.
It employs quite 44,000 people worldwide and in 2014 the brand alone was valued as $19 billion (€17,5 billion), making it the foremost valuable brand between sports businesses.
Founded by Bill Bower man and Phil Knight on January 25 1964, as cooks Sports, the company became officially Nike, Inc. on May 30 1971.
The company was named after the Greek goddess of victory,
Nike (Νίκη). apart from its own brand, Nike market its products under Nike Pro, Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max and other likewise as subsidiaries including brands Jordan, Hurley Int. and Converse.
Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and also the Swoosh logo (which represents the wing of the Greek goddess Nike).
Acquisitions: Nike has acquired several apparel and footwear companies over the course of its history, variety of which have since been sold.
So on refocus on its core business lines, Nike began selling variety of its subsidiaries within the 2000’s. Since 2013, Nike owns two key subsidiaries: Hurley Int. and Converse, Inc.
Nike explore sport work Nike lab, for over 30 years, delivers proven scientific insight which helps drive performance innovations across the Nike brand.
“Our function is to produce knowledge and insight. We are the planet repository for the science of human performance and potential” quotes Matthew Nurse, the Senior Director of the Nike Explore sport workplace.
The lab team consists of quite 40 researchers in numerous scientific disciplines like biomechanics, physiology, physics, math, kinesiology, biomedical
engineering and bailiwick, Mission.
The mission of Nike Inc is to drive product innovation for athletes everywhere.Countless ideas are tested in pursuit of aiding
performance, injury risk reduction, enhancing perception and feel, and
delivery of innovative products to athletes.
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