Still, you might decide to take the fabulous glamour of Hollywood and combine it with a gusto of natural French enthusiasm, If you wanted to produce the ideal fashion brand. Which is exactly what the Marciano sisters did just over 40 times ago when they innovated GUESS.
Since also, GUESS has grown from a denim colonist into a global life brand, supported by sexy, spirited advertising that has come iconic. moment, GUESS has over1.500 retail stores worldwide and offers collections for men, women and children, as well as a wide range of accessories, from jewelry, spices, eyewear and timekeepers to largely desirable shoes and bags.
The brand name was suggested by an advertising watchword they saw everyday on the drive to their office “ Guess what’s in our new Big Mac? ” The word stuck in their minds.
Soon it came the name on their headquarters structure on Olympic Boulevard, just down the road from the billboard that had inspired them.
In love with Americana, the sisters chose an American icon for their advance product a slim– befitting, stonewashed, three- zip ankle jean they called the Marilyn Jean.
Defying the fact that stonewashing was rare in the US request – and implicit dubitation about French gentlemen making such a symbolically American product – they transferred a brace of jeans and a handwritten note to named department stores. Bloomingdales loved the jeans, and ordered 24 dyads.
The unique, sexy– cut style vended out within a many hours.
At a time when jeans were a workday chief of the American wardrobe, GUESS reclaimed denim for fashion by offering a wide range of innovative cuts and wetlands, with a swish, kittenish station that maybe only les français could achieve.
also, of course, there was the advertising. It was entirely the concoction of the youthful Marciano family, Paul with the glamorous world of GUESS so easily fixed in his mind, he’d no need for an agency.
The juggernauts would capture the appeal of classic Hollywood but point hugely contemporary youthful women who defined the brand’s instigative spirit. The first “ Guess Girl ” was an unknown French model, Estelle Lefebure. Others have been rather more notorious Claudia Schiffer, Carré Otis, Eva Herzigova, Laetitia Casta, Naomi Campbell, Anna Nicole Smith, Paris Hilton and a certain Carla Bruni, only 16 times old at the time.
Wayne Maser, Herb Ritts, Dewey hacks, Raphael Mazzucco, and Pablo Alfaro have also contributed to over three magical decades of images from the brand. Whether black and white or color, the GUESS advertising style is incontinently recognizable- attractive people against inspiring backgrounds, intimating at a story that observers can construct for themselves.
Eventually, it must be said that numerous of the GUESS girls are more curvy than those seen in utmost fashion advertising.
Ensure to check out our collection from Guess collection.